[PDF.18sq] Branded!: How Retailers Engage Consumers with Social Media and Mobility

Branded!: How Retailers Engage Consumers with Social Media and Mobility

[PDF.de68] Branded!: How Retailers Engage Consumers with Social Media and Mobility

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 | #2079933 in Books |  2010-10-19 | Original language:English | PDF # 1 |  9.40 x1.02 x6.30l,1.05 | File type: PDF | 288 pages

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||2 of 2 people found the following review helpful.| Great Read for Traditional Marketers!|By Mickie Miller|If you are a traditional marketing executive who wants to leverage social media (blogs, Facebook, Twitter etc.) and mobile, but having trouble figuring it all out: Read Branded!! It is the first book written that actually provides the insight needed to effectively extend consumer communication channels. The book's focus| |Insightful and well written. (Retail Systems, May 2011).|From the Inside Flap||Consumers have become technology savvy: they blog about product reviews and customer service, instantly do comparison price checks from their m

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's...

You easily download any file type for your device.Branded!: How Retailers Engage Consumers with Social Media and Mobility   |  Bernie Brennan, Lori Schafer. A good, fresh read, highly recommended.

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