[PDF.33vx] Content Strategy for the Web, 2nd Edition
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Content Strategy for the Web, 2nd Edition
Kristina Halvorson, Melissa Rach
[PDF.ba66] Content Strategy for the Web, 2nd Edition
Content Strategy for the Kristina Halvorson, Melissa Rach epub Content Strategy for the Kristina Halvorson, Melissa Rach pdf download Content Strategy for the Kristina Halvorson, Melissa Rach pdf file Content Strategy for the Kristina Halvorson, Melissa Rach audiobook Content Strategy for the Kristina Halvorson, Melissa Rach book review Content Strategy for the Kristina Halvorson, Melissa Rach summary
| #16710 in Books | 2012-02-20 | Original language:English | PDF # 1 | 8.90 x.60 x7.00l,1.06 | File type: PDF | 216 pages||1 of 1 people found the following review helpful.| A must for content strategists wanting to know how to work with stakeholders|By L|We use this text in our content strategy course for undergraduates at Michigan State University. It is an excellent book to help students start to wrap their heads around what it is like to be a content strategist. Excellent details in here about big picture stuff and how to work with stakeholders||
"In the space of a few chapters, Kristina Halvorson's little book changed our field forever for the better. This second edition retains all that was wonderful in the first book while yielding dazzling new insights into the hows and whys of content st
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations...
You can specify the type of files you want, for your gadget.Content Strategy for the Web, 2nd Edition | Kristina Halvorson, Melissa Rach. Just read it with an open mind because none of us really know.
