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Customer Relationship Management: Getting It Right!
Judith W. Kincaid
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| #4587218 in Books | 2002-11-08 | Original language:English | PDF # 1 | 9.00 x1.20 x6.90l,1.80 | File type: PDF | 512 pages||3 of 3 people found the following review helpful.| Best Book on CRM|By Mario Missakian|"CRM: Getting it Right" by Ms. Judith Kincaid is a must for everyone who plans to play any role in a CRM project. It is particularly useful for CRM project managers since it lays out an excellent overview of the entire lifecycle of a CRM implementation. It is in fact a complete and exhaustive case study which walks the reader through every|From the Back Cover||Build a winning CRM program—one step at a time. |This book presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. The former Director of HP's enterprise-wide CRM initiative shows
In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
You can specify the type of files you want, for your device.Customer Relationship Management: Getting It Right! | Judith W. Kincaid. Just read it with an open mind because none of us really know.
