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eCommerce Economics, Second Edition
David VanHoose
[PDF.ma65] eCommerce Economics, Second Edition
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| #3799283 in Books | 2011-04-22 | Original language:English | PDF # 1 | 9.50 x7.25 x1.00l,2.12 | File type: PDF | 496 pages||About the Author||David VanHoose is Professor of Economics at the Hankamer School of Business at Baylor University, Texas, USA. He was previously Editor for Monetary Economics with the Journal of Economics and Business and the author of
This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those product...
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