[PDF.25at] Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)
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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)
Paul M. Rand
[PDF.uw13] Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books)
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| #613194 in Books | McGraw-Hill | 2013-09-20 | 2013-09-23 | Original language:English | PDF # 1 | 9.20 x1.00 x8.80l,1.05 | File type: PDF | 256 pages | ||2 of 2 people found the following review helpful.| Practical data-based guide to increasing recommendations of your brand|By Robert M. Burnside|I've worked with Paul a number of years and enjoy his honesty and sense of humor. Finished reading Paul's book this weekend - it's a great read - has Paul's voice in it throughout, and has lots of numbers backing up the claims in the book. Some of the many ideas that stood out for me we||"The book is well-written and easy to read. Rand introduces a few new concepts that are easy to implement into any type of marketing. It's a great book for those new to marketing, and it's a good refresher for those that have been in marketing for a while." Bl
WHAT DO YOU TRUST MORE--AN ADVERTISEMENT OR A FRIEND?
Seize the power of today's most powerful marketing tool--WORD OF MOUTH
According to Nielsen, 92 percent of consumers report that a word of mouth (WOM) recommendation is the top reason they buy a product or service.
The founder of one of today's most successful digital and social marketing firms, Paul M. Rand has been at the forefront of WOM marketing since social media and smartphones began re...
You can specify the type of files you want, for your gadget.Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Business Books) | Paul M. Rand. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
