[PDF.51dp] Innovating Mass-customized Service: Application of a service perspective lifecycle innovation management (SLIM) model in an ICT-intensive firm in a fast-changing environment

Innovating Mass-customized Service: Application of a service perspective lifecycle innovation management (SLIM) model in an ICT-intensive firm in a fast-changing environment

[PDF.qd28] Innovating Mass-customized Service: Application of a service perspective lifecycle innovation management (SLIM) model in an ICT-intensive firm in a fast-changing environment

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 | #8716022 in Books |  2011-11-11 | Original language:English |  9.45 x.70 x6.69l, | File type: PDF | 280 pages

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||About the Author|Rob O. Reitsma holds an engineering degree and has more than 20 years' experience in the telecom/ICT service industry. He fulfilled various managerial and professional roles on the intersection of product management/marketing and technology/proc

Mass customization is a business approach aimed at the low-cost production of customized goods and services. It relies on 'horizontalization', platform thinking and modularity, but how can these concepts be applied in a fast-changing service environment in which both the product and production processes are predominantly intangible? The study proposes an integrated innovation management system to effectively manage the innovation process in such an environment. A so-cal...

You easily download any file type for your gadget.Innovating Mass-customized Service: Application of a service perspective lifecycle innovation management (SLIM) model in an ICT-intensive firm in a fast-changing environment   |  Robert O. Reitsma. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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