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Internet Retailing and Future Perspectives

Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach




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 | #9133239 in Books |  2016-12-10 | Original language:English |  9.00 x6.00 x.75l,.0 | File type: PDF | 364 pages

||About the Author||Eleonora Pantano is a Lecturer in Marketing at Middlesex University London, UK |Bang Nguyen is an Associate Professor of the Marketing Department at East China University of Science and Technology, China. |Charles Den

Since the first edition of this landmark textbook, online shopping has grown exponentially to the point that it now threatens to eclipse the high street. With online retail offering both advantages and challenges that are distinct from traditional commerce, this textbook provides new approaches to retailing and as such helps readers to take advantage of new digital technologies.

This long-awaited new edition provides a thorough and substantial update ...

You can specify the type of files you want, for your gadget.Internet Retailing and Future Perspectives   |  Eleonora Pantano, Bang Nguyen, Charles Dennis, Sabine Gerlach. I was recommended this book by a dear friend of mine.

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