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JMP 13 Consumer Research

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 | #5839127 in Books |  2016-09-09 |  2016-09-09 | Original language:English |  9.25 x.51 x7.50l, | File type: PDF | 226 pages

||About the Author|SAS provides a complete selection of books and electronic products that help customers use SAS software to its fullest potential. Books and products cover a wide spectrum of topics, and all are developed and reviewed by technical experts. SAS me

JMP 13 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item A...

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