[PDF.00ru] Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
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Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
Brian Solis, Deirdre K. Breakenridge
[PDF.pt74] Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
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| #101004 in Books | 2009-03-01 | Original language:English | PDF # 1 | 9.26 x1.05 x6.30l,1.22 | File type: PDF | 352 pages||0 of 0 people found the following review helpful.| I'm sure it was an excellent source of information seven years ago|By shopper|This was a required textbook for a graduate level course, wish I could return it! After reading the first 4 chapters I realize this book was first published in 2009- absolutely outdated by 2016. I'm sure it was an excellent source of information seven years ago. Although there are some good tips/tacti|From the Back Cover|"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."Seth Godin, Author of "Tribes" "I am thrilled that there is finally a book about the right way to
Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social M...
You easily download any file type for your gadget.Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR | Brian Solis, Deirdre K. Breakenridge. Just read it with an open mind because none of us really know.
