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Safeguarding Intangible Assets

Michael D. Moberly




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 | #3747954 in Books |  2014-07-24 |  2014-07-10 | Original language:English | PDF # 1 |  9.00 x.43 x6.00l,.84 | File type: PDF | 190 pages

||0 of 0 people found the following review helpful.| Beyond safeguarding|By Dale Furtwengler|The title is a bit misleading. Mr. Moberly goes well beyond safeguarding intangible assets to show us how we can capitalize on them to gain and sustain competitive advantage in a highly dynamic marketplace. He's got me looking at business in a whole new light.|0 of 0 people found the following review helpful.| ||"... recommended for practitioners seeking an understanding of intangible assets and may be useful in college-level business or assets protection courses." --ASIS Dynamics |"...plenty of thinking is going on about intangibles; Moberly has brought it to

Safeguarding Intangible Assets provides strategies for preserving and enhancing a company’s intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organization’s value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them ...

You can specify the type of files you want, for your gadget.Safeguarding Intangible Assets   |  Michael D. Moberly. A good, fresh read, highly recommended.

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