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| #46790 in Books | imusti | 2002-09 | 2002-09-17 | Original language:English | PDF # 1 | 9.25 x.68 x7.38l,.83 | File type: PDF | 272 pages | HarperBusiness||23 of 23 people found the following review helpful.| Painful Read and Full of Bad Examples.|By John|What a frustrating read from someone who believes there is more to a Company and its Products than just its brand.
First off... Ignore the entire last half of the book on anything web based (what they call "the Net"). To be fair..the book was written in 2002, a stone-age ago in terms of the Internet, but the narcissis|.com |As it becomes increasingly associated with impressive corporate gains realized in recent years by companies ranging from FedEx and Rolex to Starbucks and Volvo, "branding" has developed into one of the marketing world's hottest concepts. And for good reas
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding
Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding You can specify the type of files you want, for your gadget.The 22 Immutable Laws of Branding | Al Ries, Laura Ries. I really enjoyed this book and have already told so many people about it!
