[PDF.30re] The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

[PDF.wo16] The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)

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 | #646090 in Books |  Que Publishing |  2011-08-24 |  2011-08-14 | Original language:English | PDF # 1 |  9.00 x.90 x6.00l,.89 | File type: PDF | 300 pages

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||3 of 3 people found the following review helpful.| Consult before you brand|By John Gibbs|Instead of adding to the clutter of advertising, it is better to invest in meaningful, productive relationships with the community of people in and around the organisation who care deeply about a brand, according to Chris Grams in this book. Ad-free brands are built by empowering the people who know and love the brand the most to "be" the| |

“The Ad-Free Brand is very practical and extremely hands-on, perfect for that branding neophyte … high tech or otherwise.”

 

- Kevin Lane Keller, E. B. Osborn Profes

Today you can build powerful, enduring brands at amazingly low cost — without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat’s billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st c...

You can specify the type of files you want, for your gadget.The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)   |  Chris Grams. A good, fresh read, highly recommended.

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