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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Business Books)

Carmine Gallo




[PDF.en15] The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Business Books)

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 | #306196 in Books |  imusti |  2012-03-29 | Original language:English | PDF # 1 |  9.30 x1.00 x6.30l,1.15 | File type: PDF | 256 pages

 | McGraw-Hill

||10 of 10 people found the following review helpful.| Don't Expect too much|By nyd|The author could have said and written the same book in one third of the pages, because most of the observations and information are repeated again and again and the writer is a very boring writer. He can put you to sleep many times during the process of reading the book. I had to force myself to finish it.
He writes like a teenager fascinate|About the Author|Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo is a popular keynote speaker and has worked with executives at Intel, Cisco, Chevron, Hewlett-Packard,

Praise for THE APPLE EXPERIENCE

"There are three pillars of enchantment: likability, trustworthiness, and quality. The Apple experience is the best modern-day example of all three pillars. Carmine's book will help you understand and implement the same kind of world-class experience."
--Guy Kawasaki, author of Enchantment and former chief evangelist of Apple

"Carmine Gallo explains beautifully and simply just what makes the Apple r...

You can specify the type of files you want, for your gadget.The Apple Experience: Secrets to Building Insanely Great Customer Loyalty (Business Books)   |  Carmine Gallo. Which are the reasons I like to read books. Great story by a great author.

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