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The Cluetrain Manifesto

David Weinberger, Rick Levine, Christopher Locke, Doc Searls




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 | #1584641 in Books |  2000-01-06 | Original language:English | PDF # 1 |  9.50 x5.25 x1.25l,.0 | File type: PDF | 224 pages

||65 of 71 people found the following review helpful.| A business book for people who don't like business books|By Timothy W. Cunningham|I don't much care for business books. But this one blows away the category. Business is, after all, not about dollars. It is about people. Dollars are simply a way to keep score. And what could be more human than conversations? The notion that markets are really conversations is so old it's ne|.com |How would you classify a book that begins with the salutation, "People of Earth..."? While the captains of industry might dismiss it as mere science fiction, The Cluetrain Manifesto is definitely of this day and age. Aiming squarely at the solar pl

The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it “absolutely brilliant.” Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book t...

You easily download any file type for your device.The Cluetrain Manifesto   |  David Weinberger, Rick Levine, Christopher Locke, Doc Searls. A good, fresh read, highly recommended.

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