[PDF.97ir] The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

[PDF.wg14] The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

The Stranger's Long Neck:  Gerry McGovern epub
The Stranger's Long Neck:  Gerry McGovern pdf download
The Stranger's Long Neck:  Gerry McGovern pdf file
The Stranger's Long Neck:  Gerry McGovern audiobook
The Stranger's Long Neck:  Gerry McGovern book review
The Stranger's Long Neck:  Gerry McGovern summary

 | #1310447 in Books |  imusti |  2010-07-01 |  2010-07-15 | Original language:English | PDF # 1 |  9.24 x.47 x6.73l,.85 | File type: PDF | 224 pages

 | A C Black

---

||1 of 1 people found the following review helpful.| Worth your dime, and worth your time|By Rivergal|Okay, that's a hokey title, but this book is truly worth both buying (yes, you will look cooler having it on your bookshelf or Kindle) and more importantly, reading. So much common sense here, but also insights into finding your customer's top tasks in a way that everyone would say can't work, but amazingly, it does.

A| |'Our work with Gerry increased understanding across our team... The result is a significant improvement (+20%) in our customers' ability to find what they need in Pinpoint.'
Peter Horsman, Global Site Management Lead for Microsoft Pinpoint

'Gerr

The Stranger's Long Neck is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. The Stranger's Long Neck shows how to tune in effectively to what your customers want - and then deliver it with aplomb.
<...

You easily download any file type for your gadget.The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online   |  Gerry McGovern.Not only was the story interesting, engaging and relatable, it also teaches lessons.

Read Online Now