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Word-of -Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money

Lynn Thorne




[PDF.tq93] Word-of -Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money

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 | #1958888 in Books |  Atlantic Publishing Group Inc. |  2008-04-01 | Original language:English | PDF # 1 |  8.90 x.80 x6.00l,.80 | File type: PDF | 288 pages

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||2 of 2 people found the following review helpful.| Help for you to build WOMM into your marketing plan so your company can leverage Word-of-Mouth advertising to maximum benefit!|By Jeff Lippincott|Nice book. It is well written and well outlined. It explains pretty clearly what you can do to get free publicity for your product or service and how to create buzz. It has 12 chapters and two appendices:

0. Introduction to

Word-of-Mouth Marketing, WOMM as it is commonly known, is the least expensive form of advertising and often the most effective. People believe what their friends, neighbors, and online contacts say about you, your products, and services. And they remember it for a long, long time.

Word-of-mouth promotion is highly valued. There is no more powerful form of marketing than an endorsement from one of your current customers. A satisfied customer's recommendation has...

You can specify the type of files you want, for your gadget.Word-of -Mouth Advertising Online and Off: How to Spark Buzz, Excitement, and Free Publicity for Your Business or Organization -- With Little or No Money   |  Lynn Thorne. A good, fresh read, highly recommended.

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