[PDF.93mh] You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Goward
[PDF.ay66] You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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| #332140 in Books | Sybex | 2013-01-14 | Original language:English | PDF # 1 | 1.70 x.90 x7.20l,1.27 | File type: PDF | 360 pages | Sybex||37 of 40 people found the following review helpful.| Many great gems, fun to read; math/stats slightly misleading|By Ron Kohavi|I have been running controlled experiments for over 12 years now, at Microsoft, , and Blue Martini software, and have been involved in thousands of A/B tests. Hundreds of experiments run on our experimentation system at Microsoft on any given day, and I have written multiple peer-reviewed papers on on|From the Author|
This is an important book that all Marketers, Founders and business Decision-Makers should read.
Learn how to convert website visitors into customers
Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your busine...
You easily download any file type for your gadget.You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing | Chris Goward. Which are the reasons I like to read books. Great story by a great author.