[PDF.04ix] Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

[PDF.dm74] Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

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 | #1622549 in Books |  2008-04-15 |  2008-03-25 | Original language:English | PDF # 1 |  8.50 x.50 x5.60l,.59 | File type: PDF | 215 pages

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||1 of 1 people found the following review helpful.| Its About Creativity & Collaboration|By Jeffrey Swystun|In this time where everything has to be new or is sped up and presented in bite-sized pieces, it is great to see a book from 2008 still highly relevant in 2010. As well, it does not dumb-down concepts but presents them logically and in enough detail for the reader to absorb them and potentially apply them. I first read Alw|From the Back Cover||Praise for the Wall Street Journal Business Bestseller |“Chris Vollmer's Always On captures the dramatic changes taking place in the marketing-media ecosystem and renders them and their implications with striking

The Wall Street Journal Bestseller

The Future is Now--Get Ready to Reap the Profits.

We stand at the beginning of a consumer-centric age--an era with potentially enormous returns for leaders in marketing, advertising and media--if they get their approach right. The new media environment is “always on,” digitally accessible to audiences from anywhere at any time, and responsive to their control. As consumers get used to this,...

You can specify the type of files you want, for your device.Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)   |  Christopher Vollmer, Geoffrey Precourt. I was recommended this book by a dear friend of mine.

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