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The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Ekaterina Walter, Jessica Gioglio




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 | #129805 in Books |  McGraw-Hill Education |  2015-01-08 | Original language:English | PDF # 1 |  9.00 x.50 x9.00l,1.26 | File type: PDF | 240 pages

 | McGraw-Hill Education

||2 of 2 people found the following review helpful.| Interesting and useful social media book|By WOOLYLAMB|Very interesting facts and figures. There is a lot of information on the shift to visual content plus specific tips on making your own quality, visual content for all of the major social media outlets. The book format is quick to read or look up info at a glance. I found it useful for my small business, and I would recomm|About the Author||Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.| Jessica Gioglio is the social media manager for Dunkin’ Donuts.

Attention is the new commodity. Visual Storytelling is the new currency.

  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your br...

You can specify the type of files you want, for your gadget.The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand   |  Ekaterina Walter, Jessica Gioglio. I really enjoyed this book and have already told so many people about it!

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