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Barack Obama's Social Media Lessons For Business

David Bullock, Brent Leary




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 | #2570573 in Books |  White Bullock Group, Inc |  2008-12-26 | Original language:English | PDF # 1 |  11.00 x.35 x8.25l,.84 | File type: PDF | 162 pages

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||4 of 4 people found the following review helpful.| Useful information for aspiring entrepreneurs|By Reach Them Teach Them|I am in the process of launching an online business that assist small businesses with obtaining the key resources they need to succeed, so I have been looking for resources that could provide me with insight into how to reach and connect with my target audience. So, when a friend of mine referred me to this|About the Author|David Bullock was born and raised in Portland, Oregon. He holds a Ph.D. in Communication from the University of Arizona, an M.A. in Communication from Washington State University, and a B.A. in Journalism from Walla Walla University. Currently,

Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.



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