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Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services

Elie Ofek, Eitan Muller, Barak Libai




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 | #761216 in Books |  2016-09-30 | Original language:English | PDF # 1 |  9.00 x1.50 x6.00l,.0 | File type: PDF | 352 pages

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“Ofek, Muller, and Libai have provided a user-friendly, powerful approach that effectively puts a monetary value on innovations. By combining key insights on how new innovations are adopted with how customer relationships develop and create value fo

From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we’re fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not only fascinating, they’re polarizing, as, all too quickly, skepticism regarding their commercial viability starts to creep in. And while fortunes depend on people’s ability to properly assess their prosp...

You easily download any file type for your gadget.Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services   |  Elie Ofek, Eitan Muller, Barak Libai. Just read it with an open mind because none of us really know.

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