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Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)

Lee G. Cooper, Masako Nakanishi




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 | #478563 in Books |  Springer |  1989-01-31 | Original language:English | PDF # 1 |  9.21 x.69 x6.14l,1.37 | File type: PDF | 304 pages

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|| |` ... is recommended to persons who want a useful introduction to the analysis of market shares by MCI and related models. Emphasis on the MCI model and observational choice data detracts only marginally from an otherwise useful and compreh

Book by Cooper, Lee G., Nakanishi, Masako



You can specify the type of files you want, for your gadget.Market-Share Analysis: Evaluating Competitive Marketing Effectiveness (International Series in Quantitative Marketing)   |  Lee G. Cooper, Masako Nakanishi. I was recommended this book by a dear friend of mine.

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