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Persuasive Online Copywriting: How to Take Your Words to the Bank

Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis




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 | #1143651 in Books |  Wizard Academy Press |  2002-09-15 | Original language:English | PDF # 1 |  9.25 x6.25 x.50l, | File type: PDF | 176 pages

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||3 of 3 people found the following review helpful.| Enduring Value|By Charles Thrasher|Persuasive Online Copywriting isn't a very big book (176 pages) and it's not a very new book (first printed in 2002) but the fact that it remains one of the standards of online copywriting speaks to its enduring value. That and the fact that copies on begin at $79. (Is that a misprint? $79? The cover price on my paperback from the second prin| |"...An excellent, practical guide to writing with conversion rates in mind" -- Nick Usborne, Author, Net Words: Creating High Impact Online Copy

"...this is a must have volume." -- Larry Chase, WDFM.com Publisher and Author

Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it’s integral to getting your visitors or readers to register, subscribe, qualify as leads, and yes, even buy from you. It’s writing that must earn its keep. And to effectively manage the quality of your online writing, you need to understand what works, why it works and how to make it work better for you. Whether you are the marketer ...

You can specify the type of files you want, for your gadget.Persuasive Online Copywriting: How to Take Your Words to the Bank   |  Bryan Eisenberg, Jeffrey Eisenberg, Lisa T. Davis. Just read it with an open mind because none of us really know.

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