[PDF.78ub] Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
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Spending Advertising Money in the Digital Age: How to Navigate the Media Flow
Hamish Pringle, Jim Marshall
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| #2721491 in Books | 2012-01-15 | Original language:English | PDF # 1 | 9.21 x.82 x6.37l,1.13 | File type: PDF | 336 pages||1 of 1 people found the following review helpful.| Review from an American university professor.|By W. Hoblyn Jones|During the last decade of the Twentieth Century, three changes took hold of the advertising business. The first was the bundling of the leading firms into a small number of financial conglomerates which formed an oligopoly; the second concerned media planning, which was taken over by specialist organizations tha||Advertising professionals, brand managers, marketing professionals, marketing and business studies students
Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. Spending Advertising Money in the Digital Age describes how to select the right media channel to promote a brand from the many that are now available, and if employing a range of media, which to concentrate on and how to allocate the budget between them. It also reveals how to determine if the media spend behind a ...
You can specify the type of files you want, for your device.Spending Advertising Money in the Digital Age: How to Navigate the Media Flow | Hamish Pringle, Jim Marshall. I really enjoyed this book and have already told so many people about it!
