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| #6503292 in Books | Harvard Business Review Press | 1996-01-15 | Original language:English | PDF # 1 | .77 x7.38 x9.18l,1.10 | File type: PDF | 296 pages | ||1 of 2 people found the following review helpful.| Switchbusiness|By A Customer|Internet commerce makes or breaks a business depending on customer sensitivity, data privacy, the fit with business transaction systems already in place, good electronic work spaces and training programs, guaranteed delivery of goods and services, and transaction tracking. Mary J Cronin looks at net presences that have done well by accessing critica|.com |Mary Cronin wrote the very first book about doing business on the Internet, and her latest contribution continues in her pioneering and practical efforts at explaining the net to practical-minded managers. This is a collection of ten essays written by<
It takes more than a Web site to make the leap from connectivity to competitive advantage on the Internet. This book is written for managers facing the challenge of devising an Internet strategy that will bring their companies recognition and competitive advantage - by the Internet pioneers in the companies that have been there, including: Thomas Anderson of Millipore on marketing products worldwide on the Internet; Russ Jones of Digital Equipment Corporation on establis...
You easily download any file type for your device.The Internet Strategy Handbook | From Brand: Harvard Business Review Press.Not only was the story interesting, engaging and relatable, it also teaches lessons.
