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The Marketing Manager's Handbook: The Keys to Sales and Marketing Success

Eric Gagnon




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 | #1934265 in Books |  2003-01-01 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  1.44 x6.80 x9.38l, | File type: PDF | 488 pages

||5 of 5 people found the following review helpful.| A Complete Marketing Education|By Harold McFarland|If you are looking for a book on marketing that covers every aspect of marketing including direct mail, advertising, trade shows, planning, metrics to measure success, writing copy, internet marketing, special problems of startups, and marketing turnarounds this is a book that you will want to put at the top of your list of pos| |Authoritatively written by Eric Gagon (President of GAA, a successful marketing, product development, and professional development consulting firm), The Marketing Manager's Handbook presents practical and proven marketing techniques for business-to-business, t

The Marketing Manager’s Handbook details the proven techniques required for the planning, development, and successful execution of marketing programs for companies of all sizes selling their products in business-to-business, trade, high-technology, and industrial markets.

The definitive A-to-Z marketing reference for marketing, sales, and product management professionals, The Marketing Manager's Handbook is the 512-page desktop reference for marketing executives...

You easily download any file type for your device.The Marketing Manager's Handbook: The Keys to Sales and Marketing Success   |  Eric Gagnon. I was recommended this book by a dear friend of mine.

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