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| #3226549 in Books | 2008-03-10 | Original language:English | 9.00 x6.50 x.75l,1.10 | File type: PDF | 232 pages||0 of 0 people found the following review helpful.| Great book about marketing to women!|By Debbie Bowie|This book is so well written, an easy read, and full of interesting information and research to describe why marketing to women is a different animal than marketing to men!|0 of 1 people found the following review helpful.| At least it was the best of 3 purchased "marketing for women" books|About the Author|Michele Miller is a partner in the Wizard of Ads marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women (Wizard Academy Press), the audi
The room was a marketer s dream, filled with educated, savvy women with money and the urge to spend it. Holly asked a pointed question: "How many of you in the room consider yourself a Soccer Mom?" The silence reached a crescendo and nary a hand rose.
Every time Holly asks that question, usually only one or two women raise their hands. The numbers never change. Normally, only one to two percent of the crowd identifies themselves as a Soccer Mom. If you list...
You can specify the type of files you want, for your device.The Soccer Mom Myth | Michele Miller, Holly Buchanan.Not only was the story interesting, engaging and relatable, it also teaches lessons.
