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Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

Brent Dykes




[PDF.jt46] Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business

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 | #477174 in Books |  2011-12-16 | Ingredients: Example Ingredients | Original language:English | PDF # 1 |  9.13 x.46 x7.50l,1.10 | File type: PDF | 256 pages

||0 of 0 people found the following review helpful.| Five Stars|By Customer|Great book.|0 of 0 people found the following review helpful.| An Actionably Insightful Book|By B review|I'm newer to the Web Analytics Industry, but having listened to Brent describe his book and excerpts in a lecture, I decided to spring for a copy. You won't be disappointed. Always good to get seaso|About the Author|

Brent Dykes is a director of consulting at Adobe. He has spent more than seven years as a web analytics consultant at Omniture/Adobe, working with several Fortune 500 companies. Brent is an active blogger for Adobe on web

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes!

While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action t...

You easily download any file type for your gadget.Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business   |  Brent Dykes.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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