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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Nurdan Öncel Takran




[PDF.pp33] Handbook of Research on Effective Advertising Strategies in the Social Media Age

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 | #5878107 in Books |  2015-02-28 | Original language:English | PDF # 1 |  11.02 x1.19 x8.50l,3.20 | File type: PDF | 509 pages

||0 of 0 people found the following review helpful.| Five Stars|By Felip Vidal Auladell|OK|About the Author|Nurdan Oncel Taskiran has been working for Ondokuz Mayis University, Samsun, Faculty of Communication, since 2014 July. Professor Taskiran has written three books: An Introduction to Media Literacy, The New Image of Turkish Women Role

Social media pervades peoples awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships.

The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural tra...

You can specify the type of files you want, for your gadget.Handbook of Research on Effective Advertising Strategies in the Social Media Age   |  Nurdan Öncel Takran. A good, fresh read, highly recommended.

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